Modeling of Public Relations (PR) Strategies for Cyber Threat Management

Abstract

This thesis examines public relations strategies for raising cyber threat awareness and presents a conceptual framework for addressing the issue. The research is divided into four main sections that explore the definition and practice of public relations, the concepts of cyber security and cyber threats, the analysis of the results of the Cyber Security Awareness Survey, and the presentation of a model designed to implement public relations strategies aimed at raising awareness of cyber threats. The study highlights the significant consequences of cyber threats for organizations and emphasizes the importance of increasing awareness to protect against such threats. The research question and hypotheses focus on the extent of public awareness of cyber threats and propose solutions for increasing awareness and education. The thesis concludes with recommendations for improving the implementation of public relations strategies to effectively raise awareness of cyber threats.