CEEOL

The purpose is to assess the impact of corporate social responsibility activities related to employee training and qualification development costs on changes in unemployment rates in EU countries. Methodology: Research methods used in an article are analysis of scientific literature, methods of comparison and generalisation. The assessment of the impact on the unemployment rate is carried out using econometric methods - descriptive statistics, analysis of subgroup (panel) data and least squares linear regression analysis. Findings: In the area of social performance, Denmark, Sweden and Poland stand out as the countries with the highest focus on improving employee qualification. The results show that the higher unemployment rates at the EU level in the EU countries studied are due to higher inflation in previous years; higher value-added and higher weighted growth in export partners have contributed to the decline in unemployment rates; business costs of training and qualification development of employees does not have a significant impact on the change in the unemployment rate. However, it should be noted that the results of the empirical study are relevant when applying the model developed. Originality: after highlighting the theoretical approaches of socially responsible corporate activity, focused on employees and emphasizing its impact on employment and unemployment, the assessment model that allows determining the dependence of changes in the unemployment rate on control variables and indicators of socially responsible corporate activity associated with the costs of training and qualification of employees in the case of EU countries, was formed and adapted.