Strategic management of business organizations : student workbook

Abstract

Student workbook „Strategic Management of Business Organizations“ aims to rise awareness in strategic management of business organizations. The workbook covers topics of strategic analysis of the external environment, strategic analysis of internal environment, identification and creation of business strategy, corporate strategy and portfolio management, transitional strategy of business organization, strategy and organizational structure, implementation and evaluation of strategy, balanced scoreboard system in business organization. A lot of attention for creation and maintenance of competitive advantage is paid in the book, as well as strategic change management in business organization. The workbook is dedicated to master students.