Use this url to cite publication: https://cris.mruni.eu/cris/handle/007/15729
Religion as a way of branding in the age of consumerism
Type of publication
Straipsnis kitoje duomenų bazėje / Article in other database (S4)
Author(s)
Title
Religion as a way of branding in the age of consumerism
Date Issued
| Date |
|---|
2018 |
Extent
p. 90-101
Is part of
Contemporary research on organization management and administration (CROMA Journal). Vilnius : Akademinė vadybos ir administravimo asociacija (AVADA), 2018, vol. 6, no. 1.
Description
CC BY, This article is licensed under a Creative Commons Attribution 4.0 international Licence.
Field of Science
Abstract (en)
Purpose – taking into account, that consumption of spirituality and more precisely brand religion in development of the market has been well acknowledged as well as it has been largely abandoned in secular consumer society. The aim of this paper is to explore the theoretical concept of this phenomenon and search for the answers in regards the symbolic brands and fiddled in religious rhetoric to build a narrative tradition for example the symbolic brand, and establish a community of loyal followers, which sticks strong. How do people adjust their religious and spiritual beliefs and practices in such a society? What are the limits to marketing and branding religious and spiritual goods and practices?
Type of document
type::text::journal::journal article::research article
ISSN (of the container)
2335-7959
eLABa
30145356
Coverage Spatial
Lietuva / Lithuania (LT)
Language
Anglų / English (en)
Bibliographic Details
28
Access Rights
Atviroji prieiga / Open Access