Leadership and Cross-Cultural Communication Challenges in International Project Team: a Case Study of GEYRA Group

Abstract

This master's thesis explored how leadership styles and communication strategies influence collaboration and performance in multicultural project teams, using a qualitative case study of the Geyra Group's international team. The research concluded that traditional leadership models, such as trait-based, behavioral models, are often insufficient in culturally diverse environments because they fail to take into account cultural differences. More modern approaches, such as transformational, distributed, and adaptive leadership, prove to be more effective. As seen after the research, the Geyra Group team demonstrated a high level of adaptability and integration of different communication models. Communicative flexibility, trust, openness, inclusiveness, psychological safety, and strong cultural awareness are the key factors that contribute to their successful cooperation. However, difficulties frequently arise from cultural behavioral models, leading to different expectations regarding response pace, communication style, decision-making formats, and team roles. Furthermore, while English is the working language, varying levels of proficiency among members create discrepancies in access to information and full participation. It is a challenge that the team tries to solve by simplifying vocabulary and paraphrasing key messages. The thesis provides evidence-based recommendations, advocating for the development of cultural awareness through systematic efforts like training and workshops. These programs should specifically address differences in communication styles, attitudes toward hierarchy, and conflict resolution preferences. Also, it recommends supporting an adaptive leadership style, where leaders cultivate the flexibility to shift between directive, collaborative, and delegative styles based on situational demands and team members' cultural preferences, ultimately fostering trust and motivation.