Grundey, Dainora

According to Verlegh and Steenkamp (1999), country image (Col) can be defined as mental representations of country's people, products, culture, national symbols. Its foundation consists of emotional and cognitive components. Dinnie (2008) argues that the country's competitive ability index aggregates indicators of institutions, infrastructure, macroeconomics, health, primary and higher education, market efficiency, technological advance, business situation and innovation. Efficient image development in one dimension can positively affect other dimensions, because they are closely interrelated. Therefore, the paper aims at establishing and structuring country's image in relation to higher education and its image building by indicating dependable variables and components.

Sustainable agriculture synthesizes a variety of concepts associated with agricultural prac tices and their socio economic impacts. In general, it can be argued, sustainable agriculture must be ecologically sound, economically viable, and socially responsible. In this article a struc tured analysis of terminology used in the field of agriculture is presented, discussing ecological farming, sustainable agriculture/farming and organic farming. The paper also aims at defining the principles of organic farming.

With the looming fact of aging population, market for seniors must use adaptation strategies to offer products and services. The tourism market is not an exception in Lithuania. The paper aims at disclosing the SWOT analysis for potential seniors’ tourism development in Lithuania. The authors define the following tasks for research following the research logic: 1) to present the growing tendency of aging society, taking the example of most developed countries, such the USA, Australia, the UK, Italy, Germany and Japan; 2) to define the senior traveller and his/her major types and main characteristics; 3) to outline the criteria with the SWOT analysis tool for the major internal and external developments of the 50+ market in Lithuanian tourism.

The paper analyses the genetically modified organism products (GMP) in relation to genetically modified organisms (GMO) from two perspectives: 1) from the theoretical standpoint, discussing the GMO and GMP trade conditions and 2) from the practical perspective, namely analysing the availability of GMP in the Lithuanian market. With the growing of genetically modified products (GMP) levels, it becomes important to examine the situation of genetically modified products. According to various studies on Lithuanian public opinion on genetic modification, genetically modified organisms and their products, we can provide for the future of GMOs in the Lithuanian market. Although there are different opinions about genetically modified products not only in Lithuania, but also throughout the world, the level of development in this area increases every year. This is one of the reasons for which it is necessary to know and explore the Lithuanian population, as the buyer of the genetically modified products, and to examine the Lithuanian market of these products. Although the market is limited for these products, it is still very important to know as much as possible about genetically modified organisms and their effects on humans and the environment, and the future of the people, as consumers have their own opinion about them.

The mobility of experienced scientists and young scientists has always been the top priority of the European agenda and still is, even though the financial opportunities were considerably cut due to the global economic slowdown in 2008. The focus of this paper is the opportunities for mobility of PhD students in Lithuania. Therefore, the aim of the paper is two-fold: firstly, to overview the European and Lithuanian opportunities for PhD students’ mobility, structuring the ways of programmes and funds; secondly, to present the survey results from Lithuania on the trends in PhD students’ mobility opportunities.