Gabė, Vaida

The aim of the current study was to assess the components of the intervention program “Aquatic”, targeted at the reduction of bottled water use in adolescence. The Comprehensive Action Determination Model was chosen as a theory of change for the development and evaluation of pro-environmental behavior intervention. We examined the impact of five experimental intervention factors (water bottles, promo video, prompts, goal setting, and feedback) on eight intervention program outcomes: Perceived behavioral control, Social norm, Habit, Awareness of need, Awareness of consequence, Personal norm, Intention, and Behavior. The study sample consisted of 419 adolescents (52.8% girls, Mage = 15.21, SDage = 0.64) from Lithuania. A factorial experimental study design was used, and a Latent change modeling approach was applied for the evaluation of individual and combined effects of intervention components. Promo video, Prompts, and Goal setting had a positive effect on Awareness of consequence, Social norm, and Awareness of need, respectively. Receiving a Water bottle in combination with Promo video had a positive effect on Perceived behavioral control and in combination with Prompts as well as Goals—on Awareness of need. Water bottles, Promo-video, Prompts, and Goals, but not Feedback, had value in the promotion of targeted pro-environmental outcomes.

A substantial body of research provides evidence for the role of parents in transferring pro-environmental attitudes, values, and behaviors to their children. However, little research has focused on children’s active attempts to influence parents’ pro-environmental behavior. In a survey involving 508 Lithuanian families, we examined the bidirectional influences of parents’ and adolescents’ information-induced proenvironmental intentions and behavior. Three plastic waste-related consumption behaviors were studied: purchasing bottled water, using reusable shopping bags, and recycling non-refundable plastic. Results show that both adolescents and their parents influence each other’s proenvironmental intentions and behaviors, suggesting that not only parents but also adolescents, may be important agents of positive changes in families and society.