Addressing the privacy paradox: promoting high standards for the protection of personal data as a fundamental right and a key driver of consumer trust in the digital economy

Abstract

Objectives:to improve the institutional and organisational capacity of the non-formal education of the project partners; to encourage organisations to improve their business performance management in the field of personal data protection; to raise public awareness of data protection issues and to foster intolerance of the abuse of personal data; to foster social solidarity and the citizenship of young people and to develop the civic competences they need for active and responsible participation in an ever-changing society.

Activities. The SolPriPa project will provide training, the development of a range of training tools to improve the uptake of the training material, awareness-raising workshops and other activities for members of the different target groups, such as a competition for young people and the development of an app .

Target groups:SMEs, start-ups, healthcare and media sectors, more vulnerable groups such as young people or older people.