Gender and corporate social responsibility: ‘big wins’ for business and society?

At the beginning of twenty-first century some trend of widely discussed phenomena of corporate social responsibility (CSR) had already drifted across the gender issues, taking into account several discourses of CSR: philanthropy, accountability and stakeholder relations. The diverse points for discussions concerned with gender and CSR might be addressed to the former debate on philanthropy and CSR. The scope of this study is recent debate on gender and CSR in terms of so called ‘big wins’ for business and society. Systematic review of scientific literature and actual evidence issued by respective research institutions was applied with the aim to organize and generalize range of gender and CSR related issues. Research results show that lately CSR paradigm had been taken into particular trend of debate on gender issues, most often examined in relation with corporate philanthropy. However, philanthropic view normally emphasizes much deeper understanding of CSR than that found in latter research.