Hybrid methods of process and project management: Would they work for mass customization in public sector?

Under complex conditions of dynamic and demanding Global market and business environment, both private and public sectorsface a number of opportunities and challenges how to stay competitive, cost effective and customer-oriented organizations at the same time. The usage of hybrid (integrated) process and project management methods and implementation principles of the concept of Mass Customization are key drivers to reach agility and flexibility which are oriented to a customer together keeping a superior service or production quality and a balanced price. The present article aims to reveal most common and best practices from private sector experience which might be applied to modern non-profit organizations as well as to identify main obstacles and issues in public sector which should be taken into consideration. Combination of content analysis of theoretical and practical researches of recent 5 years and results of online expert interview generates a conceptual 3 phasesstep by step model. It might be used in cases of short term transformation period in public sector or other non-profit sector organization as guidelines to reach a next level of service customization, process improvement and overall cost savings.