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Analysis of Korean automakers' strategic advantages on the Russian market
Type of publication
Straipsnis Scopus duomenų bazėje / Article in Scopus database (S1b)
Author(s)
Maksimov, Maksim Igorevich | Plekhanov Russian University of Economics |
Velikorossov, Vladimir Viktorovich | Plekhanov Russian University of Economics |
Prodanova, Natalia Alekseevna | Plekhanov Russian University of Economics |
Bryukhanov, Yuri Mihailovich | Plekhanov Russian University of Economics |
Maslennikov, Daniil Andreyevich | Plekhanov Russian University of Economics |
Title
Analysis of Korean automakers' strategic advantages on the Russian market
Date Issued
| Date Issued |
|---|
2020 |
Extent
p. 266-271
Is part of
Journal of critical reviews. [S. l.] : Innovare Academics Sciences, 2020, vol. 7, iss. 12.
Field of Science
Abstract
Over the past few years, Korean Hyundai and KIA have become one of the most recognizable and influential brands in the Russian automotive market. Many motorists and organizations loved the cars of these manufacturers for their reliability and one of the most attractive price-quality ratios. The appearance of such models is due to a number of thoughtful strategic decisions made by these companies based on all sorts of features of the domestic automobile market. In this article I will try to conduct a detailed analysis of these solutions and highlight the general features of the Russian automotive market.
Is Referenced by
Type of document
type::text::journal::journal article::research article
ISSN (of the container)
2394-5125
SCOPUS
2-s2.0-85089663959
eLABa
68171985
Coverage Spatial
Indija / India (IN)
Language
Anglų / English (en)
Bibliographic Details
9
Creative Commons License
Access Rights
Atviroji prieiga / Open Access