Mykolas Romeris University Research Management System (CRIS)
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Use this url to cite publication: https://cris.mruni.eu/cris/handle/007/28473

Composing an ad: the role of image cropping and overlapping on the effectiveness of public service announcements

Type of publication
Tezės kitame recenzuojamame leidinyje / Theses in other peer-reviewed publication (T1e)
Author(s)
Kuzinas, Arvydas
Psichologijos institutas / Institute of Psychology
Pilkauskaitė Valickienė, Rasa
Psichologijos institutas / Institute of Psychology
Poškus, Mykolas Simas
Psichologijos institutas / Institute of Psychology
Ilgūnė, Saulėja
Psichologijos institutas / Institute of Psychology
Title
Composing an ad: the role of image cropping and overlapping on the effectiveness of public service announcements
Date Issued
Date Issued
2019
Extent
p. 1459
Is part of
Book of abstracts : XVI European Congress of Psychology (ECP 2019) (2‒5 July, 2019, Lomonosov Moscow State University). Moscow : Moscow University Press, 2019. ISBN 9785190114195.
Field of Science

Psichologija / Psycho...

Komunikacija ir infor...

Keywords

advertisements

image

composition

effectiveness

public service announ...

Type of document
type::text::conference output::conference proceedings::conference paper
ISBN (of the container)
9785190114195
eLABa
42068720
Coverage Spatial
Rusija / Russian Federation (RU)
Language
Anglų / English (en)
URI
URI
https://ecp2019.ru/doc/Book_of_Abstracts_ecp_2019.pdf
Bibliographic Details
0
Affiliation(s)
Žmogaus ir visuomenės studijų fakultetas / Faculty of Human and Social Studies
Mykolo Romerio universitetas / Mykolas Romeris University
Psichologijos institutas / Institute of Psychology
Project(s)
The Research Council of Lithuania