Dimension of multiculturalism in the context of tourism (Lithuanian case)

Multiculturalism has significantly progressed over the last decade in Lithuania and tourism expansion is considered to be on of the reasons. The authors analyze the literature and country situation of multiculturalism and tourism expansion topic; examine the challenges posed by the phenomenon to Lithuanian society. The survey was conducted to find out the opinion of the citizens about tourism and modern multicultural environment peculiarities in the country. Main respondents were the young and middle-aged city residents, of which more than forty percent have higher education. The survey results reflect the respondents' attitudes towards multiculturalism and tourism expansion, the challenges they face in communicating with representatives of different cultures. Conclusions provide insights and recommendations on what measures can be used for managing the phenomenon.