The concept of creativity and innovativeness assessment in business organizations

Abstract

The article analyses creativity and innovativeness in organisations of the service business in Lithuania. Connections between creativity and innovativeness are given, and concepts of creativity and innovativeness as well as the main research models are presented. Statistical data and questionnaire survey data analyses are used for the research of the factors of creativity and innovativeness in Lithuania. Research results have shown that more than half of the organisations of the service sector in Lithuania are assessed as not creative; also factors that stimulate creativity are not sufficient for the development of creativity. It is necessary to create a work atmosphere favourable for innovations that would help to reveal and develop the creativity of human capital.