Influence of the intermediary services to value chain architecture of networked activities of small and medium enterprises

Abstract

Purpose of this research is to assess the benefit provided for business companies (especially small and medium enterprises) if traditional daily business operations were replaced by interoperability and collaboration of e-services provided by the intermediaries, and traditional business environment partly transforms into networked activities by internet. Design/methodology/approach is based on the definition of cyber mediation activities and the object of cyber intermediary services through a complex and multi-faceted relationship analysis examining the virtual intermediary services to small and medium-sized enterprises, evaluating their performance, highlighting the added components of the value chain and benefits. The research methodology is based on the scientific literature, generalization and comparative analysis [...]