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Application of qualitative analysis methods for market research
Burinskienė, Marija | Vilniaus Gedimino technikos universitetas |
Rudzkienė, Vitalija |
Date Issued |
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2007 |
Application of marketing researches in business could be defined as the search for qualitative and quantitative information. Market researches are closely related to business strategy and choice of alternatives is usually aided by experimental tests. The qualitative analysis consists of different methods intended for singling out. Logic regression may be used to analyse and forecast relations of the dependent dichotomic variable and independent variables measured at any scale. Above-given algorithms of the quality data analysis are illustrated in the article by the case when the dependent variable is of dichotomic nature. Drafting general plans of Akmene region a questionnaire - survey of inhabitants of this region and towns was carried out. Application of quality analysis methods is a valuable measure enabling specialists and planners to apply the proposed solutions by taking account of their specific features and peculiarities.