Viešieji ryšiai ir viešybės valdymas žinių visuomenėje

Savo ruožtu komunikacijos veiksniams vis labiau veikiant visuomeninio bendrabūvio ir žmogaus gyvensenos pavidalus, viešieji ryšiai įgyja viešybės valdymo instrumentų statusą.

The first five are based on traditional paradigms and respectively on linguistic, systemic, managerial, integrated communications’ and mass media approaches. The sixth model is reasoned on paradoxical logic of rapid dynamic of penetration of public sphere into the field which is traditionally treating in opposite to classical pattern of publicity, and primarily into modernized by globalisation forms of governance. As a finding, the analysis of this speculation allows to formulate the sixth complex model of public relations’ development based on integrated governance communications that express the paradigm of public relations as a governance and management of public sphere.