Use this url to cite publication: https://cris.mruni.eu/cris/handle/007/17758
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Dynamic capabilites for strategic flexibility in retail firms
Type of publication
Straipsnis konferencijos medžiagoje kitoje duomenų bazėje / Article in conference proceedings in other databases (P1c)
Title
Dynamic capabilites for strategic flexibility in retail firms
Date Issued
| Date Issued |
|---|
2016 |
Extent
p. 130-133
Is part of
Whither our economies - 2016 : 3rd international scientific conference, October 20-21, 2016 : conference proceedings [Elektroninis išteklius] / Mykolas Romeris University. Faculty of Economics and Finance Management. Vilnius : Mykolas Romeris University, 2016.
Field of Science
Abstract
The purpose of this conceptual paper is to explore the dynamic capabilities that are required to achieve or improve strategic flexibility in retail industry companies. Building on research on strategic flexibility and dynamic capabilities in general, author id entifies five main dynamic capabilities, needed for strategic flexibility specifically in retail sector: marketing flexibility, brand building, distribution flexibility, store location and design, and customer relationship management. This paper contribut es to the scientific literature by narrowing the focus and adding to retail industry specific research on strategic flexibility and dynamic capabilities.
Is Referenced by
Type of document
type::text::conference output::conference proceedings::conference paper
ISSN (of the container)
2029-8501
eLABa
19649911
Coverage Spatial
Lietuva / Lithuania (LT)
Language
Anglų / English (en)
Bibliographic Details
24
Access Rights
Atviroji prieiga / Open Access