Promotion of the entrepreneurship in the context of female employees and female entrepreneurs

Abstract

Purpose – to examine the characteristics of female employees and female entrepreneurs in the context of women entrepreneurship, analyze, what factors encourage and promote women entrepreneurship and give recommendations on the improvement of public policy for the promotion of women entrepreneurship. Design/methodology/approach – there had been used scientific literature deduction (drawing conclusions from the available information), analysis (obtained data analyzed separately), analogy (comparison of data with each other), generalization (the main features complex generalization), induction (from individual elements went to a general conclusion), comparison methods. Quantitative research method had been applied by questioning female employees and female entrepreneurs in various cities of Lithuania. Research was carried out using questionnaire, which was filled by 258 female employees and female entrepreneurs. Findings – after analyzing the theoretical aspects of female employees and female entrepreneurs in the context of women entrepreneurship, there were introduced the factors, that encourage and promote women entrepreneurship. As the results of qualitative research showed, those factors differ between female employees and female entrepreneurs. Research limitations/implications – the research is limited to questioning female employees and female entrepreneurs in Lithuania, nevertheless it is sufficient for satisfying the purpose of the research and producing the recommendations on the improvement of public policy for the promotion of women entrepreneurship.