Behavioural characteristics of tourism consumers in Lithuanian regions from a sustainability perspective

Abstract

The author analyses the peculiarities of the behaviour of consumers of tourism services in terms of sustainability in Lithuanian regions. The aim of the study is to analyse the peculiarities of the behaviour of consumers of tourism services in terms of sustainability in Lithuanian regions. The objectives of the study are to carry out a theoretical analysis of the peculiarities of the behaviour of consumers of tourism services in terms of sustainability and to carry out a study of the peculiarities of the behaviour of consumers of tourism services in terms of sustainability in Lithuanian regions. The paper analyses theoretical aspects of the behaviour of consumers of tourism services in terms of sustainability and presents the results of the research. It concludes that the behaviour of respondents in Lithuanian regions in terms of sustainability while travelling is still in the process of formation. Most respondents try to consume responsibly when travelling, do not litter or collect their own waste, but only sometimes choose environmentally friendly/certified accommodation and environmentally friendly ways of travelling. Most respondents take recommendations from friends/colleagues/acquaintances, consume responsibly when travelling and care about the environment. The most important experiences for travellers during their trip are related to nature, culture, gastronomy, etc.