Intellectual property protection for brand Jamaica’s creative industries

Abstract

Good management of country brand creative industries involves good business acumen on protecting and developing that sector, as it is vital towards translating the intangible wealth of developing countries into economic growth. Enforced intellectual property protection for Brand Jamaica’s music, arts, theatrical productions and creative expressions ultimately lessen the occurrence of infringements of the brand’s assets, piracy and production of counterfeit goods and services, while creating future possibilities in cyberspace. Purpose – as a source of unlimited supply of intellectual property, Brand Jamaica requires formal management of those assets especially in the creative industries sector that the brand is globally known for. This research seeks to uncover the extent to which intellectual property protection is important for the social and economic development of Brand Jamaica’s creative industries. Design/methodology/approach – first, it presents a theoretical analysis of scientific literature and monographs on good country brand management and country brand property, as well as the objects of intellectual property that are applicable to good country brand management pursuant to the research. Secondly, the official web page of the World Intellectual Property Office comprising many articles regarding the Economics of Intellectual Property was referenced for this research. New data from survey questionnaires are presented and will test the hypotheses raised. The hypotheses raised explore the influencers that create value for country brands with strong intellectual property rights legislation. From that perception, two hypotheses are made: [...]