Challenges of digital transformation in the agri-food sector

Technology has been completely revolutionizing the present era and digital transformation is expected to have a major impact on almost any industry. Agri-food industry SMEs which face everyday problems and which could be possibly solved by digitalization. Considering the fact that other industrial sectors are often more advanced in digitalization than the agricultural sector, this article aims to analyze the challenges existing in the process of digital transformation by SMEs in the agri-food sector in Lithuania. Considering that, hackathons have become increasingly popular in recent years as a modern tool for innovation, the research is based on HackAgriFood’19 hackathon use case. It has attracted the attention of more than 60 SMEs acting in the Agri-food industry actively. As a result, challenges of adaptation of digitalized products and services by Agri-food sector SME’s were identified and they are presented in this article.