Designing hackathons for corporate innovation and competitive advantage: an open-innovation perspective

Abstract

Purpose: The study aims to examine how the structural design of corporate hackathons and teamlevel interaction processes influence innovation outcomes, with a particular focus on prototype quality, originality, and feasibility. The research contributes to the understanding of hackathons as instruments of corporate innovation within an open-in-novation framework. Methodology: An exploratory mixed-method research design was applied, combining qualitative observations and quantitative evaluations of eight interdisciplinary teams participating in a five-day corporate hackathon. Data were analysed to identify relational patterns between hackathon design characteristics, team microdynamics, and innovation outcomes assessed by an expert jury. Findings: The results indicate that innovation performance is systematically associated with two key dimensions: Organizational Clarity and Team Competence. Clear problem formulation and accessible mentorship were identified as critical design factors positively influencing technical feasibility and overall project quality. Teams demonstrating higher levels of complementary expertise and effective collaboration produced more original and implementable solutions. Originality: The study develops a Hackathon Design Framework that integrates structural design elements, team-level processes, and innovation outcomes into a unified conceptual model. By conceptualising corporate hackathons as temporary open-innovation systems, the research advances theoretical understanding of short-term innovation mechanisms and provides practical guidance for organisations seeking to enhance innovation capability and competitive advantage through hackathon-based initiatives.