Administering regional appeal to young people through education: the case of the Sudovia region in Lithuania

Abstract

The attractiveness of regional areas to young people has gained growing academic attention, particularly within the context of demographic shifts, urban-rural disparities, and education. In focusing on the Sudovia region of Lithuania, the paper examines how education can be strategically used as a lever to administer regional appeal among young people. By analysing the interplay between local educational institutions and broader regional development goals, the study highlights context-specific solutions for youth attraction and retention. Existing research emphasises that regional attractiveness is multifaceted, encompassing economic opportunities, quality of life, social infrastructure, cultural identity, and connectivity. Education is one of the factors that influences young people’s decision to relocate and settle in specific regions. Methodology. This study uses a mixed-methods approach, combining surveys and interviews to assess the Sudovia region’s attractiveness for young people through education. This approach enables data triangulation for robust insights. Quantitative data were analysed with descriptive stats and regression to find key factors of education attractiveness. Qualitative data were transcribed and analysed thematically to identify themes and perspectives that contextualise survey results. Findings. The integration of quantitative and qualitative data presents a compelling view of Sudovia’s appeal to young people through education, emphasising both its promising opportunities and the challenges that must be addressed. Conclusions. The findings highlight that administering regional appeal through education requires integrating academic opportunities with cultural, social, and economic dimensions of regional life. However, aligning local education with emerging industries is critical for enhancing Sudovia’s vibrant attraction for youth.